On August 20, news spread across various media outlets claiming that Apple had announced the date for its upcoming fall event, supposedly set for September 10. This information was based on two highly realistic posters that reportedly confirmed the date. However, it has since been revealed that these posters were fake.
The posters, featuring the slogan “Ready. Set. Capture,” looked convincingly authentic, mirroring Apple’s style. This realism led many news sources to publish them. In reality, the posters were created by a user on social media platform X under the handle @lorevfx, who later shared a video demonstrating the creation process. The posters were made using Figma and artificial intelligence in just 10 minutes.
Fun fact: i made the “leaked” Apple Event invite in less than 10 minutes using figma and an Ai generated texture
and i sent it to the leaker just because i was bored pic.twitter.com/3tX9QgUy4p— Lore (@lorevfx) August 20, 2024
Additionally, leaked images of the iPhone 16 Pro in an unusual bronze color have surfaced.
Apple has not yet officially announced the date for its next product launch event. However, given that previous Apple events have typically occurred on Tuesdays or Wednesdays in September, a date of September 10 or 11, 2024, remains plausible.