Intel, despite poor financial results in recent years, continues to stick to its old marketing strategies, often criticized by users and experts alike. While competitors are evolving and offering more attractive solutions, Intel seems to prefer limiting the capabilities of its products, pushing users toward more expensive options. The latest situation with Intel Core Ultra 200 processors is a prime example of this.
A recently discovered limitation in Intel Core Ultra 200 processors without the “K” suffix has caused a wave of discontent among users, particularly those who like to push their PCs to the limit. On the Z890 Taichi motherboard from ASRock, it was found that DDR5 memory on these processors operates at 7200 MT/s, 25% lower than the 9066 MT/s available on the “K” versions of the same chips.
This decision by Intel is seen by many as a way to force enthusiasts to purchase more expensive processors to enjoy the ability to overclock memory and achieve maximum performance. This artificial limitation appears unnecessary, especially considering the intensifying competition in the processor market and Intel’s significant business struggles.
Intel seems not to have learned from its past mistakes and continues to rely on marketing tactics that may push potential buyers away rather than attract them. Unnecessarily restricting processor capabilities could ultimately backfire on the company, especially if competitors offer more flexible solutions.
