Microsoft didn't mean to take over your living room. When it launched in 2005, the Xbox 360 was just a device for games — "the Holy Grail of gaming," in the immortal words of MTV's Sway. It would show your pictures if you plugged in a thumb drive, but it was designed to be the best way ever for gamers to play.
Slowly but surely, the emphasis changed. The 360 kept getting more and better games, but it also got Netflix, and Hulu Plus, and HBO Go. In 2008, Microsoft even overhauled the Xbox interface — turning it from the old side-scrolling "blades" interface into something that looked more like the Zune and Windows Media Center, and more recently into something that looks a lot like Windows 8. Media apps became more popular on the 360 than multiplayer gaming, and Microsoft began talking about how “Xbox” didn’t just mean games anymore.